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Do you have an idea that could disrupt or bring greater awareness of rail in Australia and New Zealand?

Those in the rail industry are aware of the significant contribution rail makes to Australia’s economic and social objectives, including:

  • Creating jobs and building capability in the workforce – rail employs more than 200,000 people from over 180 employers
  • Providing an efficient way to move people – in 2014-15 rail carried 850 million passengers
  • Getting freight to market in a safe and cost-effective option – in 2014-15 rail moved 1.23 billion tonnes of freight throughout Australia

There is also wide recognition of the importance of rail’s role in advancing technology, promoting an inclusive and healthy society, which is more safer and environmentally friendly compared to alternative land transport options.

However, the rail industry’s image outside of the sector needs greater promotion and re-branding. Many people simply do not realise how innovative and large the industry is or how many career opportunities the rail sector has to offer.

We’re looking for your innovative ideas on how to market and promote the rail industry in a positive and impactful way, as well as educating the broader community’s perception of the benefits of rail.

Submit your idea, large or small and contribute to Australia’s rail future.

In 200-300 words, describe how you would market and promote the benefits of rail to your peers, friends, family, parliamentarians or the general community at large.

Entries are open until 5pm AEST on Friday 18 August. Submit your idea below: 

If you have any questions, please contact Alex Bennet, AusRAIL Conference Manager at or on + 61 (2) 9080 4315



Entries must be 200-300 words and include your idea, name, contact details, institution and qualification underway/completed including completion date. Your entry can include multi and/or mixed media.


The AusRAIL Organising Committee will review entries and select the 5 winners who can demonstrate disruptive ideas that have the potential to change the image and bring greater awareness of the rail industry. No feedback will be provided to unsuccessful applicants.

Eligibility: Recent graduates and young railway professionals*

Open to all recent graduates and young railway professionals who are 25 years or under (as at 21 November 2017).


5 Winners will be announced in September 2017 and will receive complimentary attendance to the AusRAIL PLUS 2017 Conference and Exhibition, including the Welcome Reception, Exhibition Networking event, RTAA Yellow Tie and Gala Dinners. The event will give the winners the opportunity to explore and create greater connections with industry leaders.

About AusRAIL

AusRAIL PLUS 2017 is the Australasian Railway Association’s annual premier industry event and the largest rail conference in the Southern Hemisphere. AusRAIL is being held at the Brisbane Convention and Exhibition Centre between Tuesday, 21 and Thursday, 23 November. This year’s conference theme is ‘Rail’s Digital Revolution’.